The Company We Have Kept in the Past 2 Years

Project Name / Client			Project Description
NSW Visitor Information Centres Development and Management		Ms Elisbeth Allen Tourism NSW 02 9931 1463	Three-year contract (recently extended) to manage the development of over 160 NSW Accredited Information Centres providing research, business development, marketing and advertising support.   Brand/logo development Brand statement, vision and mission statement development Development of marketing and communication strategy Development of marketing collateral and point of sale material Development and implementation of regular Network Newsletter Development and implementation of internal communication via regular PR/Media email blasts External multi media PR campaign Development of community and stakeholder relationships Media buying Website development and implementation and update Media creation and placement in a broad cross section of print and radio media Delivery of Staff Development PR Program to the Network via 12 workshops across NSW Face-to-face survey of 100 Centres together with observation ratings Consumer Pre- and Post- visit customer satisfaction study with 200 respondents Training sessions conducted in 12 towns Assistance in design of visitor data collection and reporting system State-wide marketing, communication and advertising campaign
Forbes Shire Prospectus		Mr Chris Devitt Manager, Forbes Shire Council 02 6850 1300	Research, develop copy, design and format Prospectus for Forbes Shire Conduct interviews with Council, Shire residents, community groups and business representatives Design new logo for Forbes Shire Develop Brand strategy and corporate colours Develop and implement communication strategy for Prospectus
Farming in a Small Way		NSW Agriculture 02 6391 3157	Research, write copy and edit a book published by NSW Agriculture in November 2003 Personal interviews with 86 NSW Agriculture and other Government department professionals
Forbes “Demand Driven Farming” Project		Mr Alister Lockhart Mayor, Forbes Shire Council 02 6850 1300	The project aim is to encourage current farmers in the Shire to consider and then cooperate in developing market-oriented production of horticultural/agricultural produce. To develop business opportunities that will lead to significant increase in investment in horticulture/agriculture by farmers and associated value-adding investments in Forbes Shire. Capital and set up costs are likely to provide more business and create more jobs within the Shire. Value-adding will lead to increased employment opportunities. Longer term, the financial viability of farming in the Shire will be dependent on more effective use of the increasingly scarcer and more expensive water resources. To bring together a group of visionary farmers who can leverage their combined strength and act as a catalyst for growth in horticulture/agriculture in the Shire. To build business partnerships with processors/marketers in and overseas.
Cancer Council of NSW		Jenny Beach Strategic Manager 0427 201 950	NSW Strategic and Business Plan Conduct a series of workshops with the 8 regional managers to develop the strategies and business direction for the Cancer Council of NSW Develop 8 regional business plans
Surf Life Saving Northern Beaches		Martin Philips CEO Northern Beaches Surf Life Saving Inc. 02 99714996 0419 443 313	Undertake a Socio Economic Study on the value of Surf Life Saving to the communities of the northern beaches Undertake both qualitative and quantitative research Conduct 1200 beach interviews at the 21 northern beaches Conduct extensive Business Surveys with business owners of the northern beaches. Conduct Nipper Survey with parents and Nippers Conduct Focus Group and Strategic Planning Workshops with the LGAs of the northern beaches peninsula. Provide research and marketing report with key recommendations
Orange Cabonne Blayney Prospectus		Jason Bourke Promotions Manager Orange City Council 02 6393 8228	Research, develop and produce the Orange Cabonne Blayney Prospectus Conduct extensive semi depth and phone interviews and Focus Groups across all three regions Develop concept for the Prospectus, design and produce final product Design logo, and market test Work with the LGAs on Branding, strategic direction, implementation and marketing of the Business Prospectus
FCL Transport Intermodal Model Study		Greg Gibbons Director 03 9396 9003 0413 449100	Conduct a feasibility and socio economic study for the development of a Transport Intermodal Extensive semi depth interviews with Government and non-Government stakeholders Economic evaluation and feasibility study Develop best practice and economic matrix for successful Transport Intermodal Develop strategy and recommendations for the next 20 years
Uniting Care		Mark Everson Marketing Manager 02 4723 9411 0414 605 655	Conduct a significant Market Research Program on the needs of Aged Care for the next 5, 10, 20 and 40 years, Undertake both quantitative and qualitative research across NSW Undertake 14500 phone calls Complete 785 phone interviews Undertake 12 Focus Groups and 78 semi depth interviews Mystery shopping program including 15 client owned centres and 15 opposition owned centres Produce two detailed qualitative and quantitative reports with detailed recommendations for market product development
		Peter Neeson NRMA 02 8222 2294	Develop an Accommodation Booking System with access by phone, web and 200+ outlets to be available to accommodation providers including B&Bs and accessible by NRMA members and the general public. 100 depth interviews with accommodation and attraction providers 1200 phone interviews 3 Group Discussions Communication strategy developed and implemented 10 product development meetings held with the client and industry stakeholders 4000 mail-out and phone follow-up 19 Product Concept seminars conducted across NSW
Central West Investment Project	Mr Greg Beileiter and Regional Development 02 6361 2444		Examine the finance needs of businesses in the region, the effectiveness of existing finance facilitation initiatives and identify impediments in improving the relationships between regional businesses and possible investors 115 face-to-face interviews 80 respondents to a self completion survey 4 Workshops with 40 identified prospects – the Investment Readiness Program Investment ready planning for 25 businesses (including Business and Marketing Plans) Business coaching and mentoring for 10 businesses that made presentations to 30 potential investors from Sydney and Melbourne Final report with critique and recommendations
National Landcare Awards	Tiffany Clarke 0438 337 470		Event manage National Landcare Awards at Parliament House 500 guests from across attended this Awards Ceremony, hosted by Julie McCrossin with Prime Minister John Howard and other Ministers as presenters. All ticketing, front desk registration, accommodation, travel, theming, design, script editing, video production, entertainment, stage management and sponsor/ministerial liaison
Water Sharing Socio-Economic Study and Lobbying Campaign	Mr Alister Lockhart Mayor, Forbes Shire Council 02 6850 1300		Socio-economic Survey conducted as a factual base for lobbying State Government and developing a PR campaign in the . This led to significant changes to the proposed water sharing plans with economic benefits. Depth interviews with 70 farmers, Council staff and businessmen Statistical analysis of data sources Mail survey of farmers and Council regarding environmental practices Lobbied State Government including Minister and Chief Advisors (with great success for the Valley) Internal communication strategy development and training of presenters Multi-media strategy and implementation
Young Auctioneers Competition	Mr Richard Cameron President, Stock & Station Agents Association 0428 668 305		Aurora, not only event manage the dinner the night before this Competition, but also carries out all Publicity and PR for this National Competition held on the first day of the Royal Easter Show, Sydney. This event attracts over 2,000 people with organising all regional and metropolitan media plus sourcing entertainment, production, video production, liaising with the young auctioneers and sponsors and promoting the event to the widest possible audience. In four years, has taken a small event, to one that is the main attraction on the first day of the Royal Easter Show.
NSW Citrus Development Project	NSW Ag.   Horticulture   and Regional Development   DEWSRB   Lou Revelant 02 6391 3536		Business Development of a new Fresh Juice Industry with oranges grown by cotton farmers throughout western and north west NSW and mechanically harvested every week of the year. Up-front contracts negotiated with a major manufacturer/marketing company for 15 plus 10 years. Series of Workshops throughout regional NSW Develop communication strategy and research methodology Phone survey of 1368 orange consumers Mail surveys of farmers Seminars conducted for farmers Research field trip to and , Negotiate market access with the larger players in the Australian Juice Industry Create turnkey farm-gate to supermarket-shelf business for fresh orange juice 12 months of the year Formation of The Best Juice Company
Capital Country Agri-Tourism	Mr Satwant Calais Capital Country Tourism and DOTARS 0411 081 244		Develop Business Plan and implement Strategic Plan for creation of a network for agri-tourism with 85 participants 318 self-completion mail out with telephone follow-up interviews Workshops with tourism and agriculture businesses
Landcare Western Catchment “Care” Programs Survey	Caroline Boyd, Landcare and DLWC 02 6872 2144		Provided Landcare and DLWC with data to support prioritisation of staff work plans based on customer needs. Phone Survey of 400 farmers in the Western Division regarding land-use, conservation attitudes and practices and awareness of activities of Landcare and other environmental agencies
Stock & Station Agents Association	Stuart Bell Stock & Station Agents Association 02 6732 1266		Survey of Stock & Station Agents NSW, VIC and SA to assist Board and Management to prioritise its business activities and assist in lobbying Government Self-completion questionnaire mailed to 260 Agents and phone follow-up with 200 Develop Strategic Plan for the Association Conduct workshops and develop HR and Board governance strategies
Tradesmen You Can Trust	Ian Munro Tradesmen You Can Trust Pty Ltd 02 6884 4505		Expansion of the Tradesmen You Can Trust Network across NSW Develop Strategic Plan, Marketing Plan and communication strategy 7,600 phone interviews with tradesmen across 10 major towns Mail-out of information to 14,000 tradesmen 400 phone interviews with consumers to determine needs 400 interviews with consumers to determine brand and advertising awareness 30 Workshops conducted across 10 locations in NSW Develop and implement monthly Newsletter Develop media relationships, publicity strategy across NSW (18 regional newspapers and 2 television networks)
Western Employment Services	Mark Thompson DEWRSB 02 6392 6773		Management of an Employment Agency in regional NSW for five years until 30 June, 2003 when new Federal Government pricing formula made continuation unviable. Develop business and marketing strategy Develop logo and corporate colours Regular survey of employers Develop and implement communication strategy to build public awareness (from year 1 to 5) - a successful publicity campaign resulted in Western Employment servicing eight outreach centres and developing a high public profile Specialist interviews with indigenous job seekers Training sessions with job seekers Job placement of 3500 long and short term unemployed